Marketing, Merchandising and the Business Behind The Boutique

A successful season of #FGIDCWorkshops wrapped up with The Business Behind the Boutique. Brand Strategist & Speaker, Dawne Hanks, took on the often-overlooked concepts of retail merchandising strategies, buying habits and consumer awareness to the forefront of the evening. Her focus on really knowing your consumer and developing your business strategy to work for you and your consumer was a key takeaway of the night.

The audience was full of designers, boutique owners and retail industry professionals. After Dawne’s presentation, the audience got the rare opportunity to hear from a panel of local boutique owners, including Spencer Hurd of Whiskey Ginger, Lori Parkerson of Redeem, Christina Novak of New to You, and Sakina Iskender of Take 5 Boutique. They spoke to their personal experience, success stories and strategies, and how they’ve tested the market to build upon their business and knowing their specific consumer.

A special thank you to Dawne Hanks & the Retail Panelists for sharing their experiences and knowledge, and M Squared Real Estate for hosting our workshop. Join us as we dig into more workshops, industry focuses and topics in 2016.

You Are Invited: The Business Behind The Boutique

Clothes On a Rack

 

 

Fashion Group International® of Greater Washington, DC, Inc presents
Fashion Business Workshops

A Workshop series aimed to provide fashion and creative industry focused entrepreneurs with knowledge, tools, and resources that will grow and strengthen their businesses.

THE BUSINESS BEHIND THE BOUTIQUE: Understand your local consumer, The Do’s and Don’ts, and Merchandising Tips with Brand Strategist & Speaker Dawne Hanks. Retail Panelists include:

Spencer Hurd, Whiskey Ginger
Lori Parkerson, Redeem
Christina Novak, New To You
Sakina Iskender, Take 5 Boutique

October 7, 2015
6:30p-8:00p

M Squared Real Estate
1407 T Street, NW
Suite 200
Washington, DC 20009

RSVP
FGIDC Members – $10
Non-Members – $20
At the Door – $25
We look forward to connecting, learning and engaging with you at the #FGIDCWorkshops!