A successful season of #FGIDCWorkshops wrapped up with The Business Behind the Boutique. Brand Strategist & Speaker, Dawne Hanks, took on the often-overlooked concepts of retail merchandising strategies, buying habits and consumer awareness to the forefront of the evening. Her focus on really knowing your consumer and developing your business strategy to work for you and your consumer was a key takeaway of the night.
The audience was full of designers, boutique owners and retail industry professionals. After Dawne’s presentation, the audience got the rare opportunity to hear from a panel of local boutique owners, including Spencer Hurd of Whiskey Ginger, Lori Parkerson of Redeem, Christina Novak of New to You, and Sakina Iskender of Take 5 Boutique. They spoke to their personal experience, success stories and strategies, and how they’ve tested the market to build upon their business and knowing their specific consumer.
A special thank you to Dawne Hanks & the Retail Panelists for sharing their experiences and knowledge, and M Squared Real Estate for hosting our workshop. Join us as we dig into more workshops, industry focuses and topics in 2016.
The multi-talented, Brittany Rawlings, founder & CEO of FashionBoss, fashion lawyer and jewelry designer, joined Fashion Group International® of Greater Washington, DC and DC area fashion entrepreneurs on Wednesday, September 30, 2015 for a rousing and informative workshop. The one and only FashionBoss herself shared with her tips for “Everything You Need To Build, Run And Protect Your Business.” When most people think about the fashion industry, they think about designers, models, and fashion shows but there is so much more to the business of fashion.
Starting a business and breaking into the fashion industry may require massive upfront investment, specialized know-how, and exclusive connections. FashionBoss is an all-in-one business accelerator & resource that tears down these barriers to entry. Rawlings walked the workshop attendees through FashionBoss.com and how the tool guides entrepreneurs through market research, formalization, brand presence, income and legal protection.
As part of Fashion Group International® DC’s ongoing Business Workshop series aimed to provide creative industry focused entrepreneurs with knowledge & resources to grow & strengthen their businesses, FGIDC’s Regional Director Elaine Mensah discussed their latest offering “Everything You Need To Build, Run And Protect Your Business” with Fashion Lawyer & Founder and CEO of Fashion Boss Brittany Rawlings on WUSA9’s Great Day Washington.