On Tuesday, October 7, 2015, the Fashion Group International® of Greater Washington, DC, Inc hosted our bi-annual trend presentation hosted by CityCenterDC and Fig & Olive. With over 50 of DC’s style set present, we screened a video presentation of the major trends from all 4 fashion weeks around the world and then followed it up with a live fashion presentation of the trends from CityCenterDC retailers – Zadig & Voltaire, Canali, Allen Edmonds, Morgenthal Frederics, Paul Stuart, Vince.
Our industry style experts (and FGIDC members!) Robin Fisher of Polished Image & Style, Alton Barber of Best Dressed Man On The Planet, Marissa Schneider of Gilt City DC, and James Cornwell Celebrity Stylist and Co-Owner of Iva Bella Salon walked the attendees through the trends.
The ambiance in the White Room at Fig & Olive was beautiful, ethereal, and inviting. Guests were served cocktails and hors d’oeuvres and the models, sponsored by T.H.E. Artist Agency, were stunning in their presentation of the looks. The team at Iva Bella Salon sponsored the hair and makeup and did a fabulous job highlighting the beauty trends of the season.
Here are photos from the night courtesy of AnD Creatives.
The multi-talented, Brittany Rawlings, founder & CEO of FashionBoss, fashion lawyer and jewelry designer, joined Fashion Group International® of Greater Washington, DC and DC area fashion entrepreneurs on Wednesday, September 30, 2015 for a rousing and informative workshop. The one and only FashionBoss herself shared with her tips for “Everything You Need To Build, Run And Protect Your Business.” When most people think about the fashion industry, they think about designers, models, and fashion shows but there is so much more to the business of fashion.
Starting a business and breaking into the fashion industry may require massive upfront investment, specialized know-how, and exclusive connections. FashionBoss is an all-in-one business accelerator & resource that tears down these barriers to entry. Rawlings walked the workshop attendees through FashionBoss.com and how the tool guides entrepreneurs through market research, formalization, brand presence, income and legal protection.
For more visit www.fashionboss.com
As the rain passed by and the clouds cleared, the Penthouse Pool Club was set for our night of Summer Cocktails & Conversations. Both FGIDC Members and Non-Members gathered to network.
We were happy to see new faces and connect with guests on their industry and business goals. One new guest mentioned, “I’m just starting my business and I came here tonight to meet new, cool people.”
The Stiletto, our custom cocktail of the night, filled glasses across the sky-high rooftop setting. From cabana to cabana, fashion industry professionals conversed with excitement over the chic venue and their upcoming projects. A special thank you to all of the guests who came out for Summer Cocktails & Conversations. We look forward to connecting more and sharing in business progress throughout the year.
On Wednesday June 24, 2015, we wrapped up our three-part Fashion Business Workshop series with a session on Blogging and Business Relationships. Guest speaker, Lacey Faeh, took the stage with charge. Faeh’s current positions, as CEO & Founder of Ronzio Digital and Founder of CAPFABB, provided the attendees with a well-rounded viewpoint on blogging for your business, working with bloggers and insight on creating a valuable relationship between business and blogger.
Expanding upon last week’s Branding workshop, Faeh expressed the importance of keeping your branding consistent, asking “What’s your voice? What do you offer to your customer?” This opened ideas up for the entrepreneurs in attendance to dig into what their business does and how they can use a blog to provide an extension to their brand.
“A blog is written in a spoken voice.”
Whether you’re a business writing a blog or an independent blogger, Faeh noted the keys to successful blogging practices:
- Consistency in posting
- Creating a voice—that is in a talking tone, not selling to the reader
- Studying your timing—through understanding your analytics
- Quality Content
- Editorial Calendar—the spreading out of content and understanding of what your story is each week
- Social Media Incorporation
- Negotiate, Negotiate, Negotiate
Faeh continued into the workshop, dishing into the practices for businesses working with bloggers. She noted the importance of “treating a blogger with professionalism, as their blog is their business.” Both bloggers and brands should pitch each other with stories that are relatable and on brand—for both blogger and business.
“Not every business needs a blog.”
The workshop wrapped with a wealth of knowledge for the entrepreneurs and bloggers in attendance.
A special thank you to General Assembly for sponsoring our complete Fashion Business Workshop series at their Washington, DC location. We look forward to hosting more #FGIDCWorkshops throughout the year, to continue building brand value for our members.
Photos from the workshop courtesy of Delores Holloway of A Little Bit of Whimsy Photography.
The Fashion Group International ® DC played host to a packed house at General Assembly in Washington, DC on Tuesday evening. Attendees were present to attend the second installment of the #FGIDCWorkshops to learn all about Branding. The featured guest speaker was Leigh George, founder of FREEDOM and former strategist of Ogilvy PR.
Her informative presentation focused on the importance of branding. Recently starting her own company, Mrs. George discussed the process she used to brand her own company. Best practices examples were also given to help illustrate new branding concepts. The evening ended with a lively question and answer session and an opportunity for all attendees to network after the event. Check out photos from the workshop courtesy of Delores Holloway of A Little Bit of Whimsy Photography.
The third and final Fashion Business Workshop “Blogging and Business Relationships” takes place on June 24 with Lacey Faeh founder of CAPFABB. Tickets are available now http://fgidcfbw.eventbrite.com.