References, Validation, Humor & Much More!

 

“Men need a reference point in fashion. Men don’t follow trends as fast as women”

“It’s all about humor to get guys through the door”

“Male athletes are influencing men’s fashion right now”

 

 

On Monday, November 16, 2015, FGIDC hosted the MEN IN MOTION talk at the Loft at 600F. The talk was paired off with whiskey and beer tasting, fried chicken, and donuts from Astro Doughnuts; and over $200 worth of swag that each attendee received from Grooming Lounge, Blank Label Clothing, Onward Reserve, Whiskey Ginger, Zadig & Voltaire, and Waveborn. A panel discussion with some of the top leading men in the industry followed, which was, moderated Michael McCarthy, Editor-in-Chief of DC Modern Luxury. The panel consisted of Renatto “Natto” Balladares, Men’s Trend Analyst Urban Outfitters; Gary Williams, Photographer MasterWilliams Photography; and Mike Gilman, Founder Grooming Lounge.
Question after question from the 80+ attendees indicated FGI struck a chord with the men’s fashion & lifestyle community. There was a real hunger for conversation and action when it came to the needs of the men’s lifestyle sector. Michael, “Natto”, Gary, and Mike spoke to the diversity of the men’s sector and the varied needs, inspirations, and aspirations of the community. and that “men need a reference point in fashion” because they generally don’t follow trends as fast as women. Gary pointed out that the first time, athletes are serving as that in inspirational fashion reference point for men right now. Natto has also observed that often validation comes from a significant other. All agreed that in general, women take more risks because they are kinder to each other versus guys will call each other out immediately if they do not get the others look.
When it comes to grooming practices for men, taboos have rapidly diminished since the inception of Grooming Lounge in 1999. However, there is still only so much guys can do within social norms. As Mike explained, “That is why beards took off with so much vigor, it’s one of the few ways guys can use style to express themselves.” He went on to explain that when marketing Grooming Lounge’s services and products, “it’s all about humor to get guys through the door.”

The panel participants agreed that if the DC look had to be categorized, it would be described as “dapper, classic, and put together.”

MEN IN MOTION marked a new chapter in our programming and our desire to be more inclusive of the men’s fashion community.

For a glimpse into the night, view our photos from A Little Bit of Whimsy Photography.

Marketing, Merchandising and the Business Behind The Boutique

A successful season of #FGIDCWorkshops wrapped up with The Business Behind the Boutique. Brand Strategist & Speaker, Dawne Hanks, took on the often-overlooked concepts of retail merchandising strategies, buying habits and consumer awareness to the forefront of the evening. Her focus on really knowing your consumer and developing your business strategy to work for you and your consumer was a key takeaway of the night.

The audience was full of designers, boutique owners and retail industry professionals. After Dawne’s presentation, the audience got the rare opportunity to hear from a panel of local boutique owners, including Spencer Hurd of Whiskey Ginger, Lori Parkerson of Redeem, Christina Novak of New to You, and Sakina Iskender of Take 5 Boutique. They spoke to their personal experience, success stories and strategies, and how they’ve tested the market to build upon their business and knowing their specific consumer.

A special thank you to Dawne Hanks & the Retail Panelists for sharing their experiences and knowledge, and M Squared Real Estate for hosting our workshop. Join us as we dig into more workshops, industry focuses and topics in 2016.

Fall Fashion Live at CityCenterDC and Fig & Olive!

On Tuesday, October 7, 2015, the Fashion Group International® of Greater Washington, DC, Inc hosted our bi-annual trend presentation hosted by CityCenterDC and Fig & Olive. With over 50 of DC’s style set present, we screened a video presentation of the major trends from all 4 fashion weeks around the world and then followed it up with a live fashion presentation of the trends from CityCenterDC retailers – Zadig & Voltaire, Canali, Allen Edmonds, Morgenthal Frederics, Paul Stuart, Vince.

Our industry style experts (and FGIDC members!) Robin Fisher of Polished Image & Style, Alton Barber of Best Dressed Man On The Planet, Marissa Schneider of Gilt City DC, and James Cornwell Celebrity Stylist and Co-Owner of Iva Bella Salon walked the attendees through the trends.

The ambiance in the White Room at Fig & Olive was beautiful, ethereal, and inviting. Guests were served cocktails and hors d’oeuvres and the models, sponsored by T.H.E. Artist Agency, were stunning in their presentation of the looks. The team at Iva Bella Salon sponsored the hair and makeup and did a fabulous job highlighting the beauty trends of the season.

Here are photos from the night courtesy of AnD Creatives.

Build, Run & Protect Your Business

The multi-talented, Brittany Rawlings, founder & CEO of FashionBoss, fashion lawyer and jewelry designer, joined Fashion Group International® of Greater Washington, DC and DC area fashion entrepreneurs on Wednesday, September 30, 2015 for a rousing and informative workshop. The one and only FashionBoss herself shared with her tips for “Everything You Need To Build, Run And Protect Your Business.” When most people think about the fashion industry, they think about designers, models, and fashion shows but there is so much more to the business of fashion.

fashionboss_fgidcworkshops II

Starting a business and breaking into the fashion industry may require massive upfront investment, specialized know-how, and exclusive connections. FashionBoss is an all-in-one business accelerator & resource that tears down these barriers to entry. Rawlings walked the workshop attendees through FashionBoss.com and how the tool guides entrepreneurs through market research, formalization, brand presence, income and legal protection.

For more visit www.fashionboss.com

 

Fashion Networking at Penthouse Pool Club

As the rain passed by and the clouds cleared, the Penthouse Pool Club was set for our night of Summer Cocktails & Conversations.  Both FGIDC Members and Non-Members gathered to network. 
 
We were happy to see new faces and connect with guests on their industry and business goals.  One new guest mentioned, “I’m just starting my business and I came here tonight to meet new, cool people.”  
 
The Stiletto, our custom cocktail of the night, filled glasses across the sky-high rooftop setting.  From cabana to cabana, fashion industry professionals conversed with excitement over the chic venue and their upcoming projects.  A special thank you to all of the guests who came out for Summer Cocktails & Conversations.  We look forward to connecting more and sharing in business progress throughout the year.
Photos courtesy of AnD Creatives