Fashion Group International® of Greater Washington, DC, Inc presents
The Business Behind The Blog
Join FGIDC and top bloggers from our region, as we discuss the fundamental business skills needed to create a successful and engaging blog. The topics we discuss will incude:
– Content Strategy
– Marketing Partnerships
– The Future of Blogging
Heather Menis @FifthandMainPR
Barnette Holston – @DCFashionFool
Lola Phaefler – @OhLolaBlog
Keke Olisemeka – @StyleYourSelfie
Julien Garman – @JulienGarman
Thursday, October 26th
7:00 pm – 8:30 om
1203 19th Street NW
Washington DC 20036
FGIDC Members – $15
Non-Members – $25
After 15 years of public relations and marketing experience, Heather Shaw Menis left the corporate world to pursue her entrepreneurial goals.
Her mission; to bring corporate know-how to small and locally-owned fashion, beauty, lifestyle, and design businesses looking to establish their brand in the DC market and beyond. From directing local marketing efforts for Saks Fifth Avenue to launching boutique hotels and fine dining restaurants in DC, Heather has built a vast network of contacts in the DC market and the luxury market nationwide.
Barnette Holston, also known as the DCFashion Fool runs a men’s fashion and lifestyle blog under the same name. The blog was set up to provide style inspiration and fashion tips to encourage guys to define their own style as well as to showcase his own personal flair. Through his social media platforms he introduces new brands and his personal favorites.
With his motto, “You too can be a fool for fashion, Barnette wants to prove that guys don’t have to be afraid of fashion. Many have a notion that Washingtonians have no sense of style and there’s nothing going in town beside politics and legal affairs. He wants to dispel that notion by showing off his sense of style as seen through his eyes and through his travels and adventures.
Lola Pfaehler began blogging after becoming inspired by her daughter Vera’s birth to be a strong woman and follow her dreams while simultaneously becoming a mom. Originally from Venezuela, she began her blog in Miami, where she grew her audience significantly within her first year, working with such brands as Coach, Neutrogena, Dove, Johnson, Coca Cola, and Daniel Wellington, among others. Her style is chic, edgy, and city-centered, and she always adds a fun dash of Vera in her posts. Lola writes weekly about relatable subjects that range from the latest fashion trends to other genuine topics like finding time for fashion after pregnancy, dealing with post-pregnancy body changes, or finding time to do what you love all while being a full-time mom.
Hello my name is Keke Olisemeka, I’m a wife and mother of four that’s obsessed with fashion, traveling and beautiful new life discoveries. In my corporate career I’ve been a top tech recruiter, a branding and communications specialist in my siblings start up and a Practice Administrator in my husband’s Urgent Care Practice, but none of those roles truly represented me or my passions.
I believe that women have so many obligations in life, that they allow life pass them by. StyleYourSelfie is not just about style you wear, but living life in style. Let’s have fun, be fearless, stay fabulous, and remain fashionable through this thing called life.
One of my goals is having my own affordable yet head-turning fashion line offering women fabulous yet totally affordable, comfy clothes that make them always feel like the best in the room… A girl can only dream.
It’s Julien is a fashion and lifestyle blog catered to women looking for budget-friendly inspiration for everyday style. I’ll also help you decide how to curate your closet and decide which items are worth investing in.
Julien aims to conquer style challenges (like how to wear a crop top to work), loves sharing her favorite local shops, and covers DC’s most fashionable events. She lives in the DC area with her hubby and their mischievous pup, Dallas.
Julien has worked with brands like Rent the Runway, Calvin Klein, Banana Republic, and Ralph Lauren. She’s been featured on Brightest Young Things, Washingtonian Magazine, D/CITY, and named “Best Fashion Blogger” in Northern Virginia Magazine in 2016.