{Event} The Business Behind The Blog
















Fashion Group International® of Greater Washington, DC, Inc presents

The Business Behind The Blog

Join FGIDC and top bloggers from our region, as we discuss the fundamental business skills needed to create a successful and engaging blog.  The topics we discuss will incude:

– Branding

– Content Strategy

– Marketing Partnerships

– The Future of Blogging

Heather Menis @FifthandMainPR
Barnette Holston – @DCFashionFool
Lola Phaefler – @OhLolaBlog
Keke Olisemeka – @StyleYourSelfie
Julien Garman – @JulienGarman


Thursday, October 26th
7:00 pm – 8:30 om

Canvas Co/Work
1203 19th Street NW
Washington DC 20036

FGIDC Members – $15
Non-Members – $25


Eventbrite - The Business Behind The Blog










Heather Menis

After 15 years of public relations and marketing experience, Heather Shaw Menis left the corporate world to pursue her entrepreneurial goals.

Her mission; to bring corporate know-how to small and locally-owned fashion, beauty, lifestyle, and design businesses looking to establish their brand in the DC market and beyond. From directing local marketing efforts for Saks Fifth Avenue to launching boutique hotels and fine dining restaurants in DC, Heather has built a vast network of contacts in the DC market and the luxury market nationwide.












Barnette Holston

Barnette Holston, also known as the DCFashion Fool runs a men’s fashion and lifestyle blog under the same name. The blog was set up to provide style inspiration and fashion tips to encourage guys to define their own style as well as to showcase his own personal flair. Through his social media platforms he introduces new brands and his personal favorites.

With his motto, “You too can be a fool for fashion, Barnette wants to prove that guys don’t have to be afraid of fashion. Many have a notion that Washingtonians have no sense of style and there’s nothing going in town beside politics and legal affairs. He wants to dispel that notion by showing off his sense of style as seen through his eyes and through his travels and adventures.












Lola Pfaehler

Lola Pfaehler began blogging after becoming inspired by her daughter Vera’s birth to be a strong woman and follow her dreams while simultaneously becoming a mom. Originally from Venezuela, she began her blog in Miami, where she grew her audience significantly within her first year, working with such brands as Coach, Neutrogena, Dove, Johnson, Coca Cola, and Daniel Wellington, among others. Her style is chic, edgy, and city-centered, and she always adds a fun dash of Vera in her posts. Lola writes weekly about relatable subjects that range from the latest fashion trends to other genuine topics like finding time for fashion after pregnancy, dealing with post-pregnancy body changes, or finding time to do what you love all while being a full-time mom.











Keke Olisemeka

Hello my name is Keke Olisemeka, I’m a wife and mother of four that’s obsessed with fashion, traveling and beautiful new life discoveries. In my corporate career I’ve been a top tech recruiter,  a branding and communications specialist in my siblings start up and a Practice Administrator in my husband’s Urgent Care Practice, but none of those roles truly represented me or my passions.

I believe that women have so many obligations in life, that they allow life pass them by.  StyleYourSelfie is not just about style  you wear, but living life in style.  Let’s have fun, be fearless, stay fabulous, and remain fashionable through this thing called life.

One of my goals is having my own affordable yet head-turning fashion line offering women fabulous yet totally affordable, comfy clothes that make them always feel like the best in the room… A girl can only dream.














Julien Garman

It’s Julien is a fashion and lifestyle blog catered to women looking for budget-friendly inspiration for everyday style. I’ll also help you decide how to curate your closet and decide which items are worth investing in.

Julien aims to conquer style challenges (like how to wear a crop top to work), loves sharing her favorite local shops, and covers DC’s most fashionable events. She lives in the DC area with her hubby and their mischievous pup, Dallas.

Julien has worked with brands like Rent the Runway, Calvin Klein, Banana Republic, and Ralph Lauren. She’s been featured on Brightest Young Things, Washingtonian Magazine, D/CITY, and named “Best Fashion Blogger” in Northern Virginia Magazine in 2016.

Cocktails & Conversation – Summer 2017

On Thursday, July 13, 2017, The Fashion Group International ® DC (FGIDC) hosted some of DC’s top creative tastemakers and innovators at the Summer 2017 Cocktails and Conversation networking event.  The event was held at the beautiful Vida Penthouse Pool Club in Washington DC.   At the event all the new 2017 incoming members were highlighted and celebrated in true FGIDC fashion and style!  It was truly a night to remember.

See gallery below for photos from the event (photos by The AnD Creatives).




Cocktails & Conversations – Summer 2017


Fashion Group International® of Greater Washington, DC, Inc Invites You to
Cocktails & Conversation
Meet The 2017 New Members

Join the FGIDC board poolside for an evening of networking and relationship building with our new 2017 members:

Dana Matasa
Royal Blue Fine Clothing

Frederique Stephanie
The Pop Up House

Joy Kingsley-Ibeh
LoveJoy Image

Marquia Kinard

Jeff Enriquez
Jeff Enriquez Makeup

Kendall Dishek
Laura Lee Designs

Tracey Crockett

Elizabeth St John
Elizabeth St John

Chris Loney
London’s Pedisoaks

Keke Olisemeka

Sahra Schukraft
Shop the City, LLC

Joelle Firzli
Design and Flow

Kaitlin Puccio
Bent Frame

Donna Reamy
Virginia Commonwealth University

VIDA Penthouse Pool Club
1212 4th Street SE
Washington, DC 20003

Thursday, July 13, 2017

Non-Members: $10

Cash Bar


* Membership will be validated

Eventbrite - FGIDC Presents Cocktails and Conversation - Summer 2017

International Men On The Move

On the evening of Thursday, June 22, 2017 FGIDC hosted their third annual men’s event, MEN ON THE MOVE at the Paul Stuart Store in CityCenterDC.  The beautiful home of the luxury retailer was the perfect location to host such an esteemed international executive panel.  Attendees enjoyed gourmet bites from Del Frisco’s Double Eagle Steak House, and complimentary specialty cocktails from District Distilling Co.. Additionally, gift cards from Grooming Lounge, and Blank Label were presented to each attendee.

The panel discussion was lead by Timothy R. Lowery, General Manager of CityCenterDC.  The international and domestic executive panel included:

Ralph Auriemma – Creative Director, Paul Stuart (New York, NY)
Samuel Nettey – Head of Design & Development, Sugi International (London, UK)
Sam Quaye – DTC Planning Manager, Nike Headquarters in (Amsterdam, NL)
Michael James Lee – Buying Manager, Coach (London, UK)
Anton Papich – Fashion Photographer (Washington, DC)

The discussion covered everything from how each participant got their start in the fashion industry, to the current state of the global retail environment and the men’s category within it. As the panel came to a close questions were addressed by the 90+ attendees.

Once the event was over, the festivities continued next door at Del Frisco’s Double Eagle Steak House for an amazing after party!

Member Profiles | Spencer Hurd


This week we are excited to profile another amazing FGIDC member Spencer Hurd!  Spencer is definitely someone to look out for in the men’s fashion scene in the DC Metro!

1. How did you land at your position?

I’ve been interested in fashion and more importantly, entrepreneurship, as long as I can remember. As a teenager, I always dreamt of having my own business. Despite this drive to be an entrepreneur, somehow, my professional pursuits were on a corporate trajectory. After finishing an MBA in 2009, I decided to take a position working for the US Government in Germany. While living overseas, my interest in fashion continued. I started attending fashion tradeshows in Florence, Italy, and deiced that if the opportunity ever presented itself, I would open a men’s apparel boutique. In the Spring on 2014, I moved back to the US and found myself in Washington, DC. Being back in the states brought the opportunity to pursue my business aspirations. I started looking for an available retail space and before I knew it, the stars aligned and Whiskey Ginger was born.

2. Where do you find your inspiration / motivation?

I’m inspired and motivated by the interaction I have with my customers. Frequently, I’ll have someone come back to the shop and tell me they received multiple compliments after wearing something they had purchased from Whiskey Ginger. That’s when I know I’ve been successful. It’s one thing to push my concept of what I think is cool, versus receiving affirmation from my customers that they in fact felt confident and cool. That type of customer interaction is really rewarding and motivates me to be even more meticulous in the collections I curate.

3. Why do you call the DC area home?

Growing up in the West, I consider myself more of a West Coast kid. While working overseas, I realized that at some point I would need to come “home”. And, as a Government employee, it just made sense to land in DC. I was offered a position with NASA and decided to accept. Honestly, during the first 6 months, I didn’t really like DC. It has a very unique culture that I didn’t feel I fit into. But, soon the city grew on me. For a relatively small city, you have access to world renowned arts and culture. I also really enjoy that the city is experiencing a cultural revolution. So many young professionals are moving back to the city center. It’s becoming slightly more fashionably diverse. It’s exciting to be a part of the transformation.

4. What in your career are you most proud of?

I’m not one to boast in my perceived accomplishments. If I were to look back, one of the things I’m most proud of is the fact that I actually turned my dreams into reality. I think everyone talks about starting a small business. It’s a lofty ideal. But, very few actually put the words into practice. It’s been so much work! But, I don’t regret it in the least and has been one of the biggest adventures of my life.

5. Tell us about a time you felt you had failed?

I fail on a small scale constantly. That’s part of learning and growing. I think what’s most important is that you learn from your mistakes, pick yourself up, and keep going. As a small business owner, there are so many challenges. The list is endless. Just do and don’t get too down on yourself when you stumble a bit.

6. What do you see as the biggest value of an FGI membership?

I love that FGI is so collaborative and connected. The workshops and the networking has been so beneficial. It’s also great to have the opportunity to talk to others who have faced similar challenges, are sharing a similar path, or hope to. Of all of the organizations I’ve been a part of since opening Whiskey Ginger, FGI has been the most beneficial. It has a lot to do with Whiskey Ginger being in the fashion industry, but it is also due to how awesome and supportive the members are.