FW17 Trend Presentation + Marketing and Social Media Trends

On Thursday, June 1 2017, The Fashion Group International® of Greater Washington, DC, Inc. (FGIDC) hosted the FW17 Trend Presentation + Marketing and Social Media Workshop.  After reviewing the FW17 Trend Presentation, the panel and workshop participants dove into an in-depth discussion on the current social media and marketing trends.  The panelists also shared the strategies they have used to grow their following and business.  A huge thank you to our amazing panelists for being so transparent, and an absolute great time!

Angela Bobo (Moderator + FGIDC Board) – TAA PR
Ambyr Hanks (Panelist + FGIDC Board) – HZDG
Sarah Phillips (Panelist) – 52 Thursdays
Heloise McKee (Panelist) – Mintwood Home

 

Member Profiles | Heather Shaw Menis

This week’s member profile showcases one of FGIDC’s board members, Heather Shaw Menis. Learn more about Heather and her career below!

1. How did you land your position?

I was the Marketing Director at Saks Fifth Avenue Tysons Galleria when I had a baby.  I needed more flexibility in my work schedule as a working mom, but also wanted to continue marketing fashion and luxury products, so I decided to carve my own path by opening a consulting business doing just that.
2. Where do you find your inspiration/motivation?
The network of female entrepreneurs and successful working moms in my life provide endless motivation. In this community, I feel an ever-present push to be my best self.
3. Why do you call the DC area home?

My husband and I both grew up moving all the time – we met at University of Maryland and shared a mutual love of the diversity (in activities, in people and in landscape) that the DC area offers.  We decided to make this our permanent home and are excited to give our son a chance to feel rooted in a way that we did not.

4.  What in your career are you most proud of?

I’m most proud of the decision to go out on my own, pondering this prospect terrified me for years, but the autonomy is priceless.

5. Tell us about a time you felt you had failed.

Too many to count!  (Hi, I’m Heather and I lie in bed every night silently mumbling a catalog of self-directed insults) I recently took a class. The subject matter was very technical and I’m a tactile learner. So rather than working on my final project, I was staying up late every night testing my knowledge.  My project presentation was abysmal, especially for someone whose job it is to know how important presentation is! BUT, I passed and I really learned the material – I had to keep reminding myself that was the goal. I believe we all get better when we operate outside of our comfort zones – and most of those pesky haunting thoughts are a result of pushing ourselves.

6. What do you see as the biggest value of an FGI membership?
I’m blown away at every FGIDC event because of the breadth and depth of fashion talent in our city – I would probably never know all of these amazing people if it weren’t for FGI. And of course, there is no better way to get access to the international fashion community than FGI.

Summer 2017 – Men On The Move

Fashion Group International® DC Presents
SS17 Men On The Move

On June 22, 2017 at 7p.m. The Fashion Group International® of Greater Washington, DC, Inc will present Men On The Move at Paul Stuart CityCenterDC.  Men On The Move will feature international leaders of the fashion industry discussing the male’s perspective of the predominately female-dominated fashion industry and the increasing market share of men’s fashion in the industry. The panel will be moderated by Timothy R. Lowery the General Manager of CityCenterDC. Our international and domestic panelists include:

Ralph Auriemma – Creative Director, Paul Stuart (New York, NY)
Samuel Nettey – Head of Design & Development, Sugi International (London, UK)
Sam Quaye – DTC Planning Manager, Nike Headquarters in (Amsterdam, NL)
Michael James Lee – Buying Manager, Coach (London, UK)
Anton Papich – Fashion Photographer (Washington, DC)

Complimentary gourmet bites from Del Frisco’s Double Eagle Steak House, and complimentary libations from District Distilling Co. will be served.
Adding to the festivities, an after party will follow at Del Frisco’s Double Eagle Steak House!

WHEN:
Thursday, June 22, 2017
7:00 PM – 9:00 PM

WHERE:
Paul Stuart
906 I St NW, Washington DC 20001

FGIDC Members – $25
Non-Members – $35

*Tickets Are Limited

Eventbrite - FGIDC® SS17 Men On The Move

 

 

 

 

 

 

 

 

 

 

Timothy R. Lowery 

Timothy R. Lowery has been with the international real estate firm Hines since 2002 and has been responsible for the management, coordination, due diligence, project management and leasing of over seven (7) million square-feet of property developed and acquired by Hines in multiple regions during his tenure with the company. Timothy is a Senior Manager with Hines and serves as the General Manager of the CityCenterDC project. After being in multiple locations during his career, Timothy now considers Washingtonian, DC home and is a proud Washingtonian…named by Washingtonian Magazine as one of the top ten Washington, DC Style Setters of 2016.

 

 

 

 

 

 

 

 

Ralph Auriemma

Ralph Auriemma has now been the creative Director of Paul Stuart, a bastion of classic American menswear and timeless style, for over 4 years. A sartorial institution that has successfully maintained an extremely high quality of design and construction since its inception in 1938. Paul Stuart takes its inspiration from the golden-age of Hollywood, finding the fine balance between the brash and the understated in its creations. Ralph Auriemma is responsible for this meticulous approach to the American sartorial powerhouse, and knows a thing or two about the industry – he’s a veteran of the menswear scene.

 

 

 

 

 

 

 

 

Samuel Nettey

Working in Menswear buying for over a decade. Started as an assistant buyer for one of the biggest department stores in London Debenhams where he worked on men’s accessories and eventually footwear.

He then got head hunted to Next where he took the helm as the buyer for the men’s footwear division. Recently covered by GQhttp://www.gq-magazine.co.uk/article/gq-menswear-briefing-5-january-2017, he left the retailer to join the International footwear supplier Sugi International, where he has established the firm’s first U.K office, as the Head of design and development .

 

 

 

 

 

 

 

 

 

Sam Quaye

Sam is the EMEA Planning Manager at Nike, overseeing performance and athletic wear. He is based in Amsterdam, Netherlands. With a successful tracks record, he has been working in the fashion industry for over 12 years. He began his career at the high end and design led British brand Kurt Geiger, and worked for the most desirable international brands including Fred Perry, Harrods and Ralph Lauren across Europe.

 

 

 

 

 

 

 

 

 

 

 

Michael James Lee

Michael is currently the buying manager for Coach, looking after men’s and women’s runway collection for the the European business across retail and wholesale.  He previously worked at Ralph Lauren as buyer for men’s wovens and purple label, All Saints as menswear buyer, and bought branded sportswear at Debenhams.

 

 

 

 

 

 

 

 

 

Anton Papich

Anton Papich, part of the award winning duo of Anton+Prehn, has a passion for creating sensuous images that envelope the viewers’ senses. Focusing primarily on fashion editorials and celebrity portraiture and inspired by the images of Irving Penn, Richard Avedon and Lillian Bassman, his cutting edge style has been seen in countless editorial publications ranging from Surface magazine, Essence, Italian Vogue, PopLife, Food, as well as virtually every publication in the D.C. Metropolitan area including Modern Luxury, Capitol File, Washington Life, Baltimore Bride and Washingtonian. Twenty five years after embarking on this creative journey he continues to divide his time between D.C., NY and LA.

Sourcing & Manufacturing

The Fashion Group International® of Greater Washington, DC, Inc. (FGIDC) hosted an amazing Sourcing & Manufacturing Workshop on Tuesday, May 23rd. The panel was moderated by the lovely designer Kim Elleen, and an in-depth discussion on product development, sourcing, and production kept the crowd engaged.

A huge thank you to our amazing speakers, Rosalie Ferris – Pattern Sample Sew, Zoe Zeldman – Zoe Feldman Design, Ryan Fous – Domestic Clothing Company, Brendan DeLuca – Domestic Clothing Company, and Wafiqu Chowdhury – Global Garment Sourcing Partners.

 

Member Profiles | Frederique Stephanie

How did you land your position?

I was in fashion PR for over 10 years in Paris and London. Part of my job included being responsible for orchestrating very successful traditional and digital PR/Marketing Campaigns and launching international brands into new markets (including New Look, Adidas, Stella McCartney, Hotel Costes, TOMS, to name a few). After 10 years of building strong relationships in the industry and with international press, celebrities and brands, I decided to go solo and focus on styling and creative direction.

Where do you find your inspiration/motivation?

I’m a bit of a book “worm” and a lot of my inspiration comes from reading. I also am an “old” soul and regularly dive into old films. I frequently visit museums. My mother is my biggest motivation. She gave me a “Mary Poppins” bag as a gift when I was born. Whatever challenge life throws at me, there’s always a tool to fix it, in my impressive bag.

“Do you want the truth or something beautiful? I was convinced growing up that I would become the black Édith Piaf….”

Why do you call the DC area home?

It’s not quite home yet, but I’m working on it. There’s potential….

What in your career are you most proud of?

My integrity, loyalty and willingness to go above and beyond and create magic. I strongly believe that this is why I have been so successful. Good people always remember and are always willing to help out if they can see the potential in you.

Tell us about a time you felt you had failed.

Do you want the truth or something beautiful? I was convinced growing up that I would become the black Edith Piaf…. Needless to say things didn’t work out the way I had envisaged they would….

What do you see as the biggest value of an FGI membership?

Being surrounded with like-minded individuals. It is a safe place to land and people to lean on when challenges come up.

 

Follow Freddie on Instagram:

@freddie_thepopuphouse