Impact of Advertising Workshop attendees walked away not only with powerful brand building tips from the pros, but the ability to look at their brand through a new lens. In this new world of advertising, brands must learn to enrich the lives of their customers and not interrupt, they must focus on content and not slogans and they must “always be testing”.
See previous post for panelist bios.
Purchase your ticket today to secure your spot at our next workshop, Impact of Advertising. Set up your brand for success with the newest, most impactful advertising tools.
Kerri Larkin, Director of Marketing at Saks Fifth Avenue
Stephanie David, Founder of PopNod
Jen Walawender, Media Buyer/Planner at JRA Advertising Agency
April 17, 2018
7:00pm – 8:30pm
1203 19th Street NW, 3rd Floor
Washington, DC 20036
Stephanie David, POPNOD Founder, brings with her over a decade of experience in business growth and innovation in technology. As a rising leader at Fortune 50 companies, including Microsoft, Stephanie has led teams in business development, partnerships, and marketing. During POPNOD’s first year, Stephanie was selected by Business News Daily as one of “10 Female Entrepreneurs Who Inspired Us in 2013″ . She has been featured on Inc., Entrepreneur, BBC, ABC News, Good Morning America, Washingtonian Magazine, Modern Luxury, Darling Magazine, and Women 2.0, among others
Kerri Larkin, Area Marketing Director for Saks Fifth Avenue in the Mid-Atlantic Region, oversees all aspects of marketing, including in-store events, PR, community and philanthropic partnerships and top client development. Prior to joining Saks Fifth Avenue, Kerri worked in marketing and events at Polo Ralph Lauren, UBS and Octagon.
Fashion Group International® of Greater Washington, DC, Inc Invites You to
Cocktails & Conversation
Wisdom, laughs and industry insights were exchanged last night at FGIDC’s Spring Trend Event. Our expert panelists covered topics from how are you seeing the political climate influencing designers and their upcoming collections to how are the current President and First Lady shaping trends in the DC metro area.